Students are prepared to think and work for the greater good of the community. Being community oriented – students have been prepared to fully understand the dynamic of the greater community and how certain programs and policies impact it.Being academically prepared – students have successfully completed the high school or college degree and are prepared for the next phase of their academic or professional career.The outer four points of the DECA emblem represent the following characteristics of the members: The outer points of the DECA emblem focus on the ways it prepares students to become prepared, business-ready members of the greater community. The outer four points of the DECA emblem address the results of the program. DECA promotes competition – it encourages healthy competition to grow and develop skills.Students have real-life connections to business giving them insight into the industry. DECA is connected to business – it is not only school based.DECA members apply their learning through real-life, practical activities. DECA applies learning – it is not simply theory.DECA provides authentic and experiential learning opportunities. DECA is integrated into classroom instruction – it is not a separate entity of education.

The inner four points of the DECA emblem address the purpose of the DECA program. The DECA emblem is highly recognizable however, it has a very specific meaning. The DECA emblem symbolizes the goals and guiding principles of the organization. The goals and guiding principles are integrated into the DECA emblem. In order to maintain this level of support, every DECA chapter follows the same goals and guiding principles. The college level supports over 1,500 members in 275 different colleges and universities.ĭECA supports students in schools throughout the United States and internationally in Canada, China, Germany, Spain, Guam, Mexico and Puerto Rico. The high school division has approximately 200,000 members in 3,500 schools across the country. Goals and Guiding PrinciplesĭECA is a non-profit organization with two main divisions: high school and college. It has evolved over time however, the main four points of the diamond have remained the same. The outside DECA diamond shape is always in royal blue, while the inner space of the DECA emblem is white. The DECA emblem is always displayed in the same colors. These eight DECA inner and outer points all stand for parts of the DECA guiding principles. There are actually four inner points and four outer points. The DECA emblem is a diamond-shaped image with eight total points. The missions statement of DECA is: DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.

Deca principles of marketing